Dunkables

When Dunkables launched their new snack, we held focus groups with kids — and quickly realized they weren't just eating it, they were playing with it and imagining entire worlds out of it. That insight became the campaign: Kid Imagination (K.I.) vs. A.I. We turned their ideas into TV spots and a full OOH campaign — producing the TV spots, stills shoot, and final OOH images, partnered with director Joseph Mann from BlinkInc, SN Retouching - Sam Nordemann, and DMAX to bring it all to life. The launch became Lunchables' biggest new product in years, pulling in $1.6M in sales in the first four months and earning a Webby, SF ADDY, and shortlist nods at The One Show and ADC.