Zaxbys

The goal of every Zaxby's shoot is simple: make the food look irresistible, and let everything else serve that. Bold environments, stylish models, and intentional lighting all work together to pull focus to the product, with personality coming through in the details — jewelry, manicures, the way someone holds a piece of chicken. The shot mix balances wider lifestyle moments with tighter, food-forward close-ups, and we also captured GIFs and video on set to fuel social content. Partnered with Black Horse Productions, food stylist Bree Williams, and SN Retouching - Sam Nordemann to shoot multiple food libraries that now live across Zaxby's marketing.