Rockstar Energy

To celebrate Rockstar Energy's new flavor lineup, we took over Times Square with a full-scale out-of-home campaign built around bold, high-energy motion content. Working in close partnership with GS&P's animation and motion teams, I helped bring the campaign to life using dynamic footage pulled directly from the TVC shoot — keeping the visual identity tight and cohesive across every touchpoint. The campaign extended into a broader static OOH footprint through wildpostings, large-format billboards, and branded truck panels across New York, Los Angeles, and Atlanta.