got milk?

A refresh of one of advertising's most enduring campaigns. From spicy to savory to sweet, every execution makes the case that milk isn't just a drink — it's food's favorite pairing. Each image is designed to spark an undeniable craving — driving appetite appeal and desire while connecting milk back to everyday meals and moments. A frosty glass, always right there with whatever you're eating. Partnered with photographer Sam Kaplan and DMAX to bring it to life.