One Medical
As lead producer on One Medical for two years, I oversaw two campaigns that couldn't have been more different in personality — one cheeky and hyperlocal, the other intimate and elegant — partnering with the GS&P Design Team and DMAX to bring both to market.
Sick Cities Campaign
Sick Cities The first campaign introduced One Medical to NYC and LA with a hyper-local out-of-home approach — 130 unique placements across both cities, each with location-specific copy written for the exact spots where people were standing. From Times Square to the Sunset Strip, each placement called out the very real, very gross ways you could pick up something nasty right there. The message was simple: getting sick is inevitable. Getting better doesn't have to be hard — same-day appointments, 24/7 care, no wait times. Recognized with a Cannes Lions shortlist in Pharma — Non-regulated, DTC
Glad You Asked Campaign
Glad You Asked The following year, we leaned into something a little more intimate — encouraging people to finally ask those awkward, lingering health questions they'd been sitting on. Rather than shy away from the uncomfortable, Glad You Asked celebrated those questions boldly and beautifully, reflecting the thoughtful elegance that defines One Medical's brand. The campaign ran across bus shelters, wallscapes, urban panels, bulletins, and subway station dominations in Los Angeles, New York, and San Francisco.
