Xfinity

People who've just moved are thinking about their new home in a whole new way — and that made them the perfect audience for Xfinity Home. The campaign leaned into the emotional universality of home, centering on a simple but resonant line: "Home is where _____ is." The creative ran across social in both animation and static formats, bringing warmth and a little fun to the idea of protecting what makes your space yours. Partnered with artist Chris Labrooy and GS&P motion to produce the social videos and static images.