Comcast

Too many Americans have had to choose between home internet and mobile service simply because they couldn't afford both — and Xfinity wanted to speak directly to them. Dear America was a heartfelt campaign introducing Mobile Essentials, a bundled home internet and mobile offering designed to make real connectivity accessible to everyone. The work spanned video and print, partnering with E-Level, GS&P's in-house editorial company, on video production and XYZ on all print elements to bring the full campaign together.