Frito Lay

When Christine Sinclair announced her retirement, we knew her send-off had to match the scale of her legacy. As a tribute to her record-breaking 190 international goals, we created 190 unique placements — each one featuring a goal scored by a young woman, spanning OOH, newspaper, and stadium signage. Partnered with SN Retouching - Sam Nordemann and DMAX to bring the campaign to life.